French luxury fashion house Givenchy has dropped 15 non-fungible tokens (NFTs) created in collaboration with the graphic artist Chito on the OpenSea marketplace.

The sale of the NFTs will be through a seven-day simulated auction starting Tuesday. This mark’s Givenchy’s first foray into the NFT market.
Givenchy’s creative director Matthew Williams worked with Chito to create the NFTs, which Givenchy said can be used as online avatars or profile pictures.
Proceeds raised from the NFT auction will go to Givenchy’s charity partner, The Ocean Cleanup, a nonprofit developing technologies to eliminate plastic pollution.
Givenchy decided to launch its NFTs on Polygon because of the network’s low energy consumption. Aura Blockchain Consortium, a network developed in partnership with ConsenSys and backed by LVMH, consulted on the development of the smart contracts for Givenchy’s NFTs.
Luxury high-end fashion brands have been jumping on the bandwagon as NFTs surge into the mainstream.
In September, Dolce & Gabbana’s inaugural NFT collection, dubbed the Collezione Genesi, launched on the luxury marketplace UNXD and fetched approximately $5.65 million in a sale.
British luxury fashion brand Burberry also launched its own NFT collection in partnership with Mythical Games in August. The Burberry NFTs featured items via Blankos Block Party, a game with digital vinyl toys known as Blankos that live on the blockchain.

Metaverse Lets Users 'Defy Gravity': VBG Founder

12:43

'The Voice' Makes Its Way to the Metaverse

00:53

Staking Has Been a Major Liquidity Sink for ETH: Coinbase Institutional

01:52

Fantom Token Jumps; Dolce & Gabbana Sued for NFT Deliveries

00:32

What's the Key to Winning a Hackathon?

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

01

01

07

35

French Luxury Fashion Brand Givenchy Drops 15 NFTs on OpenSea

The NFTs, which were launched on the Polygon network, can be used as online avatars or profile pictures.

Metaverse Lets Users 'Defy Gravity': VBG Founder

10 Years of Decentralizing the Future

Metaverse Lets Users 'Defy Gravity': VBG Founder