ESPN and Autograph, the non-fungible token (NFT) company founded by Tom Brady, announced Wednesday a multi-year deal to mint the sports network’s first NFT collection.
The collection coincides with the release of the docuseries “Man in the Arena: Tom Brady” on ESPN+ and Disney+, which follows Brady’s path from unheralded draft pick to arguably the greatest quarterback in professional U.S. football history. The series is available to view on Autograph.io and for sale on the marketplace of sports betting company DraftKings.
“As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn't be more excited to get this content out to the world in a massive way,” Autograph CEO Dillon Rosenblatt said.
The NFT collection will feature “three zine covers” featuring great moments from Brady’s career. Brady will sign 50 tokens from the collection.
The Autograph-ESPN partnership will release a second collection to coincide with the 10th episode of the series, according to the announcement.
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Autograph, which Brady co-founded, is an NFT platform that highlights athletes’ accomplishments by minting their successes on the blockchain. In June, the platform partnered with DraftKings to sell NFTs. ESPN is a unit of the Walt Disney Co. (DIS).